Ua Manager (Meta)

TL;DR

Ua Manager (Meta): Devise and execute user acquisition strategies for web and app traffic to grow the customer base and brand visibility with an accent on Meta campaign optimization, budget scaling, and data-driven decision making. Focus on managing large budgets, creative testing, and collaborating with cross-functional teams to achieve KPIs like ROAS, CAC, and LTV.

Company

hirify.global is a health & well-being technology startup focused on transforming bright ideas into worldwide AI-powered fitness and lifestyle products.

What you will do

• Manage and scale Meta user acquisition campaigns with daily budgets of $50-100k+
• Optimize campaigns using Facebook algorithms and creative testing
• Make data-driven decisions to achieve KPIs such as ROAS, CAC, LTV, and conversion rates
• Create hypotheses for testing new creatives and audience setups
• Collaborate closely with creative and product teams
• Prepare regular performance reports

Requirements

• English: B2 level required
• 2+ years experience in user acquisition with proven growth results for web and app products
• Experience in Health & Fitness industry with strong market knowledge
• Proven success managing UA campaigns on Meta with budgets from $500k/month
• Strong skills in spreadsheets, BI tools, and automation workflows
• Deep understanding of performance metrics like LTV, ROAS, and cohorts

Culture & Benefits

• Work in a fast-growing fitness and lifestyle startup
• Contribute to an innovative AI consumer product
• Person-oriented small company environment
• Remote-friendly with optional in-person collaboration