Member Engagement Strategy Lead

TL;DR

Member Engagement Strategy Lead: Developing and implementing personalized, data-driven marketing strategies to increase member activation and utilization for strategic enterprise customers. Focus on translating complex engagement data into actionable insights, driving early enrollment, and building scalable marketing playbooks.

Location: New York, USA (onsite)

Salary: $147,140 - $183,930

Company

hirify.global is a fast-growing medtech startup focused on revolutionizing mental healthcare by removing barriers to access through clinically validated technology and partnerships with major corporations.

What you will do

• Partner with Strategic Account Managers and stakeholders to co-own member marketing outcomes for high-impact customers.
• Develop personalized, data-informed marketing playbooks tailored to customer populations and business goals.
• Translate engagement data into clear, actionable insights to guide customer decisions.
• Lead marketing strategy implementation for customer launches to drive enrollment and activation.
• Build remediation plans for accounts not meeting targets and define tactical solutions.
• Collaborate with Core Customer Marketing and Lifecycle Marketing teams to scale strategies.

Requirements

• Location: Must be based in New York, USA and able to work onsite.
• 8+ years experience in B2B2C or customer marketing, preferably in healthcare or mission-driven environments.
• Proven success in creating marketing strategies that drive measurable outcomes for large enterprise accounts.
• Strong storytelling and communication skills with ability to present data-driven insights.
• Highly collaborative and comfortable working cross-functionally.
• Experience with marketing automation platforms, preferably Iterable.

Culture & Benefits

• Health, dental, and vision benefits starting on day one, including HSA and FSA plans with employer contributions.
• Employer-sponsored 401(k) match up to 2%.
• Paid time off including vacation, sick leave, company holidays, and parental leave.
• Access to mental health services, weight management, fertility care support, and wellness subscriptions.
• Professional development reimbursement and donation matching programs.