TL;DR

Marketer Hr Brand (Itech): Promoting the HR brand of Tochka Bank among IT specialists, creating an online bank and ecosystem of services for business, with an accent on conducting segment research, testing hypotheses for new promotion channels, and working with image projects and performance. Focus on formulating conclusions based on data and understanding how to apply them in work.

Location: Remote

Salary: 200 000 ₽

Компания

Tochka Bank is creating an online bank and ecosystem of services for business.

Что делать

Take full responsibility for the process: conduct segment research, test hypotheses for new promotion channels, work with image projects and performance.
Build funnels, measure results and draw conclusions.
Work in conjunction with recruiters and the IT team.

Требования

At least 2 years of experience as an HR brand marketer with a focus on IT specialists.
Ability to work with a funnel, understanding how to build relationships between different stages from awareness to hiring.
Ability to work with analytics, understanding what data to collect and why.
Ability to work with performance channels: targeted and contextual advertising, partner placements, advertising campaigns in VK, YAN and CPA networks.
Successful cases of strengthening the recruiting funnel.
Applies a product approach: formulates and quickly tests hypotheses.
Ability to come up with non-standard solutions to problems when the usual no longer works.
Knows that there are still many unused opportunities in the HR marketing market and wants to implement them.
Can organize your work and does everything without control or reminders.

Культура и преимущества

Official salary from 200 000 ₽.
Five-day work week with flexible start and end of the day.
Remote work or work in Tochka offices in cities of presence.
Opportunity to work in your own way.
Thoughtful adaptation and a team that is easy to work with.
Free training: courses at the expense of the company, its own library and platform with online training.
Strong community.
Comfort not only at work, but also in life: after the probationary period: health insurance with dentistry, psychologist, health check-ups and 4 additional day-offs per year.
Bonuses from partners: Skillbox, Skyeng, Yandex Practicum, Yasno and others.
Online employee account.
Active corporate life: arranges film screenings, sports marathons and corporate events that are then remembered for a long time.