TL;DR

Senior Integrated Marketing Manager: Developing and executing integrated marketing campaigns that drive awareness, engagement, and user growth for a leading relationships and social networking app with an accent on data-driven go-to-market strategies, culturally resonant activity, and compelling partnerships. Focus on translating brand purpose into impactful, multi-channel storytelling that drives measurable results.

Location: Hybrid (New York / Austin)

Salary: $107,000 - $132,000 a year

Company

%hirify_global% Inc. is the parent company of %hirify_global%, Badoo, %hirify_global% For Friends, and Geneva.

What you will do

Develop and execute integrated marketing strategies across paid, earned, owned, and influencer channels.
Lead go-to-market channel planning for campaigns, cultural moments, and sports partnerships.
Collaborate cross-functionally with internal teams to design holistic campaigns that drive key business metrics.
Oversee media and influencer programs, partnering with agencies to manage talent and media partners.
Manage agency relationships and external partners to ensure high-quality creative and execution across channels.
Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives.

Requirements

Bachelor’s degree required. MBA or Masters are a plus
8+ years of experience in marketing with deep knowledge of consumer branding.
Digital and social media marketing experience.
Experience using data and metrics to measure impact.
Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence.
Strong analytical skills to determine campaign success and market performance.

Culture & Benefits

Strong communicator and relationship builder
Driven self-starter with comfort operating in areas of ambiguity.
Embody the %hirify_global% brand; passionate about the %hirify_global% brand vision and values.
Positive ‘can-do’ attitude and flexible approach to teamwork.