TL;DR

Product Marketing Manager (B2B Software): Developing and executing a dynamic product marketing strategy for a portfolio of products with an accent on go-to-market strategies and impactful product positioning. Focus on collaborating across global teams to ensure customer insights drive marketing efforts.

Location: Office-based working environment, work from our Vancouver, Canada or Christchurch, New Zealand office two or more days per week.

Company

%hirify_global% helps organizations understand the underground, enabling better decision-making through world-leading technology in Earth sciences.

What you will do

Develop and execute a dynamic product marketing strategy.
Lead go-to-market strategies and ensure successful product launches.
Conduct in-depth customer, competitor, and market research.
Collaborate across product, design, and customer experience teams.
Create engaging content for external and internal audiences.
Contribute to product naming and commercialization decisions.

Requirements

7+ years of experience in Product Marketing, preferably in B2B software or SaaS.
A degree in business, geosciences, engineering, or a related field.
Strong project management skills to oversee marketing campaigns.
Excellent written and verbal communication skills.
Ability to analyze customer and product insights for data-driven decisions.