TL;DR

Director of International Marketing: Drive growth across priority global markets by developing and executing region-specific marketing strategies to increase awareness, generate qualified leads, and deliver measurable business impact. Focus on optimizing performance marketing efforts, localizing brand messaging, and collaborating cross-functionally to improve customer journeys.

Location: Boston or Waltham, MA; London, England; Toronto, Ontario; or based on the East Coast of the U.S.

Salary: $151,200 - $189,000 USD

Company

%hirify_global% empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online.

What you will do

Own the international marketing budget and lead go-to-market strategies across priority regions.
Drive brand and customer acquisition goals, owning the international marketing roadmap.
Develop and manage full-funnel campaigns across digital, content, social, events, and email.
Ensure brand voice and messaging are localized and adapted to regional markets.
Collaborate with various teams to improve global customer journeys and support regional activations.
Define and track KPIs by market, reporting on performance and growth opportunities to senior leadership.

Requirements

8–10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing.
Proven track record of launching and scaling marketing programs in one or more international markets.
Strong understanding of regional nuances in messaging, media, and buyer behavior.
Experience running multi-channel demand generation campaigns with a performance mindset.
Excellent cross-functional collaboration and communication skills.
Comfortable working across time zones and with culturally diverse teams.

Nice to have

Language skills and international market experience a plus (e.g., UK, LATAM, CA, MX , APAC).

Culture & Benefits

Celebrate diversity and inclusion with programs that bring employees together on important issues.
Opportunity to support businesses and organizations, improving product quality and enabling their success.
Encouragement and support for career growth, learning different aspects of the business.
Generous paid time off policy and a competitive benefits package supporting health and well-being.
Hybrid workforce model combining remote work with access to office locations for collaboration and training.

Director Of International Marketing