TL;DR

Product Marketing Manager (Healthtech): Drives go-to-market strategies for new products and updates within a SaaS healthcare platform with an accent on customer segmentation, value proposition, and competitive positioning. Focus on collaborating with cross-functional teams to execute successful launches and improve customer experience.

Location: Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; We are open to considering non-local candidates with health-tech product marketing experience who can travel domestically up to 15% and are willing to work during eastern business hours

Company

%hirify_global% is a company placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform.

What you will do

Optimize and execute product launches, especially high-velocity/high volume updates.
Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans.
Craft core value propositions that differentiate the company from the competition and messaging that resonates with key markets and personas.
Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling.
Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap.
Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times

Requirements

Bachelor's degree in Business or Marketing; MBA preferred
Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
Experience in a business-to-business (B2B) environment with high-tech (SaaS) products/services required, ideally in healthcare
Experience driving direction and alignment with large cross-functional teams
Strong writing, speaking, and presentation skills

Culture & Benefits

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs.
Professional development opportunities, including tuition reimbursement programs and unlimited access to .
Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles.