TL;DR

Senior Director, Growth Marketing (Mental Health): Lead and scale %hirify_global%’s Growth Marketing function, overseeing the Member Engagement Strategy team and channel strategies, to maximize reach and effectiveness in serving members and customers. Focus on data-driven decision-making and partnering with large, complex customers to drive adoption, retention, and revenue expansion.

Location: Three days per week in our HQ at 60 Madison Ave office required.

Salary: $199,090 - $248,860

Company

%hirify_global% is a mental healthcare company revolutionizing the industry by removing barriers to access and delivering personalized care through technology.

What you will do

Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals.
Build and execute vertical-specific engagement strategies, ensuring Spring’s marketing resonates with customer priorities.
Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing and events.
Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact.

Requirements

Proven growth leadership: 10+ years of progressive marketing experience, including at least 5 years leading multi-disciplinary growth or engagement teams.
Strategic and operational range: Ability to set vision while also driving execution in complex, cross-functional environments.
Lifecycle and channel expertise: Deep understanding of lifecycle marketing, channel optimization (email, SMS, paid, events), and experimentation frameworks.
Enterprise engagement experience: Track record of partnering with large, complex customers to drive adoption, retention, and revenue expansion.
Data-driven decision-making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms (e.g., Iterable, Braze, paid media).
Team builder and coach: History of developing high-performing teams and scaling organizations through strong leadership, clarity, and accountability.

Nice to have

Healthcare/tech background a plus: Experience in healthcare, benefits, or other regulated industries is highly valued but not required.
Passion for mental health and commitment to %hirify_global%’s mission.

Culture & Benefits

Health, Dental, Vision benefits start on your first day at Spring.
Employer sponsored 401(k) match of up to 2% for retirement planning.
Competitive paid time off policies including vacation, sick leave and company holidays.
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents (after 6 months tenure).
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.