TL;DR

Senior Manager, Brand Marketing (Gamedev): Leading strategic brand marketing efforts for the WWE %hirify_global% franchise, defining the relationship between products and the passionate global community with an accent on go-to-market strategies, cross-functional campaign planning, and collaboration with WWE and Visual Concepts. Focus on driving brand strategy and creative execution, helping define how WWE %hirify_global% shows up across media, content, partnerships, and energizing fans.

Location: The pay range for this position in California

Salary: $123,200 and $165,00 per Year

Company

%hirify_global% is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

Lead global brand strategy for WWE %hirify_global%, driving multi-channel campaign development.
Develop and execute global announce and launch campaigns, including trailers, experiential activations, and influencer integrations.
Translate strategic priorities into best-in-class creative assets and content that entertain, inspire, and grow fandom.
Drive ongoing brand health by building and executing always-on player engagement and Live Service strategies.
Actively manage the creative development pipeline, providing clear and actionable feedback to internal and external agencies.
Track key campaign KPIs and performance metrics in partnership with Analytics and Commercial Strategy teams, applying insights to optimize future campaigns.

Requirements

5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.
Proven experience leading high-impact go-to-market campaigns with cross-functional teams.
Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.
Able to translate data into actionable insights to inform strategies.
Experience working with licensed IP or talent-driven brands is a strong plus.
Strong written and verbal communication skills with a knack for storytelling and presentation.

Culture & Benefits

We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work!
Subject to considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year.
Wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.