Principal Insights Analyst (Growth Marketing)

187 700 - 261 700$

Формат работы

hybrid

Тип работы

fulltime

Грейд

senior

Английский

Страна

Вакансия из Hirify Global, списка международных tech-компаний
Для мэтча и отклика нужен Plus

Мэтч & Сопровод

Для мэтча с этой вакансией нужен Plus

Описание вакансии

Текст:

TL;DR

Principal Insights Analyst (Growth Marketing): Establishing and scaling measurement, optimization, and forecasting for email, push, and multi-channel campaigns with an accent on campaign analytics and audience segmentation. Focus on driving data-informed strategies for player growth and engagement.

Location: Hybrid (Onsite in Santa Monica, CA)

Salary: $187,700 - $261,700

Company

hirify.global is dedicated to creating games and experiences that enhance player enjoyment.

What you will do

Measure and analyze performance of marketing campaigns.
Develop A/B testing frameworks for optimization.
Build audience segmentation models for targeted strategies.
Establish KPIs and dashboards for lifecycle marketing.
Define analytics best practices for the new function.

Requirements

7+ years in marketing analytics or growth marketing.
Expertise in A/B testing and performance marketing analytics.
Strong understanding of CRM systems and analytics tools.
Proficiency in SQL and a statistical programming language.
Excellent communication skills for data translation.

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