Traffic Analyst (iGaming)

Location: Cyprus-based candidates are preferred; remote work may be considered for a strong candidate outside Cyprus.

Company

hirify.global is an international digital product team working with multiple acquisition channels and markets, using data to evaluate traffic, optimize marketing performance, and guide product decisions.

What you will do

• Analyze performance across Affiliate, SEO, ASO, PPC, Direct, Email, Push, and other acquisition channels.
• Segment traffic by GEO, device, source, and user type.
• Calculate and monitor ROI, CPA, LTV, ARPU, retention, conversion, and related metrics.
• Prepare reports on traffic, conversions, and marketing campaign performance.
• Analyze conversion funnels, user behavior, retention, and churn to identify growth opportunities.
• Develop hypotheses, evaluate A/B tests, and provide data-driven recommendations to marketing and product teams.

Requirements

• 2+ years of experience as a Traffic Analyst, Marketing Analyst, or Product Analyst.
• Strong knowledge of Excel and Google Sheets.
• Experience with BI tools such as Power BI, Tableau, Looker Studio, or similar.
• Strong understanding of marketing and product metrics, including ROI, CPA, LTV, retention, and conversion rate.
• Hands-on experience analyzing paid traffic and conversion funnels.
• Comfort working with large datasets and analytical reporting.
• Ability to translate data into clear conclusions and actionable recommendations.
• English: Intermediate+.

Nice to have

• Experience in iGaming, betting, or affiliate marketing.
• Knowledge of SQL.
• Experience with Keitaro, Voluum, Binom, or similar trackers.
• Understanding of attribution and web/mobile analytics tools such as GA4, AppsFlyer, or Adjust.
• Experience running and analyzing A/B tests.

Culture & Benefits

• Fast-moving, performance-focused, data-driven, and analytical environment.
• Collaborative and transparent work with a focus on measurable business impact.
• Remote work may be considered for strong candidates outside Cyprus.
• Opportunity to work with multiple traffic sources and large volumes of performance data.
• Direct influence on marketing efficiency, product decisions, and business growth.