CRM Consultant

Location: Budapest, hybrid; must be located in Budapest and available to start working directly from the Budapest offices

Company

hirify.global is a Growth Invention company operating at the intersection of technology and marketing, delivering digital marketing, CRM, commerce, experience, and technology services for ambitious brands.

What you will do

• Design and build end-to-end lifecycle journeys covering welcome, onboarding, engagement, upsell, retention, loyalty, and winback programs.
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across email, SMS, push, and other customer touchpoints.
• Own CRM campaigns from planning and operational execution through monitoring, performance reviews, and optimization.
• Use CRM KPIs, conversion, and retention metrics to recommend improvements to lifecycle programs and email campaigns.
• Ensure journeys, campaigns, and content align with business goals, customer experience principles, and brand guidelines.
• Coordinate with CRM and digital marketing strategists, Activation teams, and Engineering on campaign briefs, data needs, tracking, and technical dependencies.

Requirements

• 2–4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design, preferably in a client-facing role.
• Solid understanding of customer behavior, lifecycle thinking, and segmentation models.
• Hands-on experience with one or more CRM platforms, such as Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, or SAP Emarsys.
• Experience managing end-to-end CRM campaigns from planning through execution and optimization.
• Data-informed, performance-driven mindset with strong familiarity with CRM KPIs.
• Structured working style with strong stakeholder management and collaboration skills.
• Must be located in Budapest and available to start working directly from the Budapest offices.
• Full working proficiency in English required.

Nice to have

• Experience in an agency or complex, multidisciplinary environment.

Culture & Benefits

• Hybrid working policy with a collaborative, global working environment.
• Private health insurance and access to healthcare and preventive services.
• Sports and cultural benefits, plus a dog-friendly office.
• Training, development, and certification opportunities.
• Inclusive workplace focused on collaboration, curiosity, impact, and equal opportunity.
• Participation in the annual hirify.global Cares Month supporting local charities.