TL;DR

Senior Lifecycle Marketing Manager (AI): Drive the strategy and execution of lifecycle email programs designed to engage, re-engage, and progress prospects, directly impacting prospect acquisition and revenue growth. Focus on building optimized campaigns that delight prospects and fuel rapid growth, while aligning email programs with company objectives and revenue goals within an AI-first strategy.

Location: We expect employees to be in the office at least three days per week.

Salary: $148,500 to $177,375 (San Francisco Bay Area)

Company

%hirify_global% is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

What you will do

Own the end-to-end strategy and execution of full-funnel email campaigns across the buyer journey.
Manage email audience segmentation, building automated and highly personalized journeys that drive measurable business outcomes.
Partner with cross-functional teams to design and execute targeted nurture programs and optimize cross-channel messaging.
Lead A/B and multivariate testing, analyze email channel performance, audit current campaigns, and optimize for activation, engagement, and conversion.
Build and manage nurture streams tailored to personas and buying stages to engage and progress prospects.
Optimize lead-to-customer conversion through progressive profiling, lead scoring, and triggered follow-ups.

Requirements

8+ years of experience in B2B lifecycle, demand generation, and/or email marketing.
Deep expertise in Marketo and Salesforce, including campaign management, reporting, and automation.
Strong experience with email personalization, nurture programs, engagement program management, and B2B demand generation.
Analytical mindset with the ability to design, execute, and interpret A/B and multivariate tests.
Excellent collaboration and communication skills.
Exceptional attention to detail and project management skills.

Nice to have

Track record of building and optimizing multi-channel demand generation campaigns that convert leads into pipeline.
Experience in high-growth technology environments, ideally in SaaS or enterprise software.
Curiosity, resilience, and a growth mindset—thriving in ambiguity and change.
A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.
Tableau + Google Analytics

Culture & Benefits

Competitive salary and meaningful equity.
Comprehensive medical, dental, and vision coverage.
Flexible paid time off policy.
Paid Parental Leave Program.
401k plan & match.
Hybrid working policy.