TL;DR

Senior Marketing Analytics & Data Manager (Europe): Supporting regional marketing analytics and data alignment efforts for %hirify_global%’s B2B team across Europe. Focus on leveraging analytics, data automation, and process optimization to enable smarter business decisions, while also building collaborative relationships across teams including marketing, sales, finance, and IT.

Location: On-Site Utrecht, Netherlands

Company

%hirify_global% empowers collaboration and fosters play.

What you will do

Develop and execute a regional marketing analytics strategy to support data-driven decision-making and campaign effectiveness.
Measure the performance of marketing initiatives across channels, providing real-time and comprehensive dashboards, insights, and performance reports to stakeholders.
Leverage global frameworks to analyze pipeline performance tied to marketing efforts.
Manage the Marcom (OPEX) and MDF budgets to ensure efficient spend with a dedicated focus on the highest ROI and business generating activities.
Act as a strategic partner to the B2B leadership team, advising on the impact of marketing investments and market trends with data-backed insights.

Requirements

Relevant education to the related field; advanced degree (e.g., MBA) preferred.
Minimum 8–10 years of experience in marketing analytics or operations, preferably in the B2B or technology sector within Europe.
Expertise in data visualization and analytical tools (e.g., Tableau, Demandbase, Adobe) and proficiency with CRM and marketing platforms (e.g., Salesforce, Marketo).
Strong understanding of European markets, GDPR compliance, and other regional regulatory requirements influencing marketing activities.
Comfort working within a global context and balancing regional market needs with global frameworks.
Proactive Leadership: Independent, self-motivated, and capable of liaising with global and regional leadership.

Culture & Benefits

Most jobs are open to work from home from most locations.
Hybrid work model allows some employees to work remotely while others work on-premises.
Comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
Support a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.