Social Media Manager (Fitness)

Location: Cesena, Italy

Salary: €50,000–€70,000 gross annually, based on experience, technical skills, and responsibility scope.

Company

hirify.global develops fitness, sport, and health solutions used by 55 million daily users, operating through more than 2,500 employees, 15 branches, and over 100 countries.

What you will do

• Build and execute social media strategies through competitive research, benchmarking, audience identification, and messaging.
• Create content calendars, syndication schedules, and engaging long- and short-form content across Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and emerging platforms.
• Manage and grow social communities, moderate user-generated content, respond to comments and messages, and engage in relevant social conversations.
• Monitor, analyze, and report on performance metrics including growth, engagement, traffic, and conversion.
• Collaborate with Marketing, Creative, Product, PR, agencies, branches, and distributors to align content with brand voice, editorial calendars, and business objectives.
• Manage influencer, partner, and senior global stakeholder relationships while recommending strategies for emerging platforms and paid social campaigns.

Requirements

• 6–8 years of experience as a Social Media Specialist or in a similar role.
• Proven experience in social media marketing, preferably with luxury, technology, sports consumer brands, or modern lifestyle companies.
• Fluent English required.
• Excellent writing, editing across photo, video, and text, presentation, and communication skills.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Excellent knowledge of TikTok, Instagram, YouTube, Facebook, Twitter, LinkedIn, and emerging platform trends.
• Intermediate knowledge of social media KPIs.
• Strong understanding of core cybersecurity principles, including confidentiality, integrity, availability, authentication, and non-repudiation, with the ability to apply them to data, systems, and user access management.
• A BS in Communications, Marketing, Business, New Media, or Public Relations is preferred.

Nice to have

• Expertise in TikTok vertical content creation.
• Experience with Sprinklr for publishing, monitoring, listening, community management, and replies.

Culture & Benefits

• Work within an international fitness, sport, and wellness organization with branches and distributors worldwide.
• Employment follows the applicable Italian National Collective Labour Agreement for Metalworkers.
• The role offers an annual gross salary of €50,000–€70,000.
• hirify.global promotes employee growth, wellbeing, equal opportunities, and a healthy lifestyle.