Digital Lead (SEO, GEO, Discoverability)

Location: Buenos Aires, Argentina; hybrid work model with teams in the office an average of four days a week

Compensation: 19,265

Company

hirify.global is a global creative company combining brand experience, customer experience, and commerce to create connected brands, and is part of WPP.

What you will do

• Lead SEO, GEO, and AEO strategies across traditional and AI-powered search environments.
• Own the website optimization roadmap to improve traffic, engagement, usability, and conversion.
• Analyze website performance, user behavior, search trends, competition, and content gaps.
• Conduct technical SEO audits and optimize site architecture, structured data, and content.
• Collaborate with UX/UI, technology, analytics, content, and regional teams to improve digital experiences.
• Support content authoring, publishing, localization, CMS workflows, KPI definition, and AI-driven workflow improvements.

Requirements

• Senior experience in SEO, digital marketing, martech, digital experience, or website optimization.
• Knowledge or experience with GEO, AEO, and AI-driven discoverability.
• Experience with Semrush, Google Search tools, and other SEO or AI platforms.
• Experience with CMS, content authoring, and publishing workflows.
• Experience with analytics and visualization tools such as GA4, Looker Studio, or Power BI.
• Understanding of UX optimization, CRO, and web analytics.
• Ability to combine strategic thinking with hands-on execution.
• Strong stakeholder management and communication skills.
• Advanced English is required.

Nice to have

• Experience with Adobe Experience Manager or the Adobe ecosystem.
• Portuguese language skills.

Culture & Benefits

• Hybrid working model focused on collaboration, creativity, and connection.
• Office attendance averages four days per week.
• Accommodation or flexibility can be discussed with the hiring team.
• Equal opportunity workplace committed to respect, belonging, and career progression.