Growth Manager (Web)

Location: Istanbul, Turkey; hybrid workplace

Company

hirify.global builds category-leading consumer AI apps for mobile and web at global scale, with more than 600 million downloads, over 60 apps, and teams in Barcelona and Istanbul.

What you will do

• Own the 360-degree marketing and end-to-end user acquisition strategy for a web product.
• Develop, test, and improve advertising creatives by generating ideas, proposing hypotheses, monitoring implementation, and giving feedback.
• Manage and optimize campaigns across Google Ads, Meta, TikTok, and other advertising networks.
• Build relationships with external partners and agencies and manage collaborations with ad network teams.
• Build and monitor BI dashboards, identify insights, and ensure campaigns reach target KPIs while scaling.
• Work with the product team on user motivations, monetization strategies, and broader growth initiatives.

Requirements

• At least 2 years of performance marketing experience.
• Hands-on campaign management experience across Google Ads, including Search, Display, and YouTube, as well as Meta, TikTok, LinkedIn, RTB, and similar platforms.
• Good communication and presentation skills, including the ability to translate complex data into actionable insights.
• Strong analytical and problem-solving skills.
• Strong written and verbal English required.

Nice to have

• Experience with Google measurement tools such as GA4 and mobile measurement partners such as Adjust or AppsFlyer.
• Knowledge of user attribution and conversion tracking across multiple channels.
• Understanding of big data environments, preferably BigQuery.
• Experience with Google Tag Manager.

Culture & Benefits

• Hybrid work in Istanbul with a flexible schedule and unlimited vacation.
• Competitive compensation, meal compensation, full private health insurance, HPV vaccine coverage, and public transportation support.
• Training budget, English course support, software subscriptions, and technology equipment including a MacBook and iPhone 15 Pro.
• Well-being support including psychological counseling, specialist services, sports support, and pet adoption assistance.
• Office benefits include breakfast, healthy snacks, a coffee shop, gaming area, massage room, Friday happy hours, and no dress code.
• Parent support includes a one-time grant for new parents.

Hiring process

• Apply with a CV or LinkedIn profile; a short introduction is also accepted.
• The process may include a case study, Talent & Culture interview, technical interview with the future team lead, and reference check.