Product Manager - Onboarding Experience & Expansion (Fintech)

Location: Belgrade, Serbia; hybrid work. Candidates must have the right to work in the jurisdiction where they work.

Company

hirify.global is a B2B financial services provider delivering global payments, foreign exchange, treasury management, and finance reconciliations.

What you will do

• Define the onboarding experience strategy and roadmap across self-serve, light-touch, and white-glove service levels.
• Own the client-facing journey from prospect registration to first live payment, including handoffs between Sales, Implementation, and Compliance.
• Analyze regional and step-level conversion, run experiments on forms, copy, validation, and conditional logic, and reduce abandonment.
• Partner with Decisioning, Compliance, Engineering, Design, Data, Marketing, Sales, Support, and clients to improve onboarding.
• Integrate the verification platform through its API and instrument time to trade, drop-off, manual touchpoints, and onboarding cost.
• Grow hirify.global Direct counterparty invitations as an acquisition channel and expand onboarding into new regions, segments, and routes.

Requirements

• 3+ years of product management experience.
• Experience building B2B fintech products and working with onboarding, KYC, KYB, identity verification, or other high-friction regulated journeys.
• Analytical approach with experience using funnels, A/B tests, and data to improve conversion.
• Ability to own a roadmap, identify problems, make decisions, and drive delivery independently.
• Comfort working with Compliance, Risk, and Legal while keeping journeys user-centric and compliant.
• Experience collaborating cross-functionally with engineers, designers, and other functions.
• Technical depth sufficient to work with engineers on API integrations and third-party platforms.
• Curiosity, inquisitiveness, and a creative approach to problem-solving.
• Comfort using AI tools for research, drafting, analysis, and prototyping while remaining accountable for the results.

Culture & Benefits

• Agile and flexible working culture within a growing global startup.
• Inclusive work environment and equal-opportunity employment.
• Accommodations can be discussed during the recruitment process.