Head of Expansion (Marketing GEO Launch)

Location: Poland

Company

hirify.global operates a crypto sportsbook and casino business with more than 30 years in betting and gaming, 4,000+ professionals, and operations across 15+ countries.

What you will do

• Identify, evaluate, and prioritize new GEOs; formulate regional growth hypotheses and align KPIs, budgets, resources, acquisition mixes, and testing roadmaps with the CMO.
• Build go-to-market media plans covering budgets, acquisition channels, traffic milestones, projected FTDs, and quality targets.
• Plan Affiliate and strategic partner programs and oversee Facebook, In-App, Influencer, and CBM acquisition testing.
• Monitor daily spend, traffic bursts, FTD trends, cohort retention, and traffic quality while coordinating tactical adjustments across Marketing, Analytics, Product, traffic managers, and partners.
• Evaluate registration-to-deposit funnels, player value, retention curves, predictive LTV, payback windows, and unit economics against initial assumptions.
• Lead post-test analyses and recommend whether to terminate a GEO, run a secondary test, or proceed with full-scale expansion.

Requirements

• 3+ years of experience as a Head of Expansion, Head of Media Buying, Head of Traffic, or Marketing Product Lead in the iGaming or Betting vertical.
• Practical experience with Affiliate marketing, including CPA and RevShare, Facebook, In-App, and Influencer marketing.
• Hands-on knowledge of iGaming operations, including local payment methods, regulatory frameworks, localization standards, and conversion funnels.
• Proficiency in unit economics, cohort analysis, predictive LTV modeling, and ROMI/ROAS metrics.
• Experience collaborating with Analytics and Product teams, including writing precise briefs and interpreting complex datasets.
• High-level cross-functional leadership and stakeholder management skills without direct line-authority dependencies.
• Business acumen and accountability for managing and justifying testing budgets based on ROI metrics.

Culture & Benefits

• Vacation and sick leave allowance.
• Flexible benefits budget available from day one.
• Training balance for professional development and upskilling.
• Team-building activities, events, and a work-life balance program.
• Generation Program focused on supporting the potential of employees' children.
• A supportive workplace culture built around care for people.