Content Copywriter (SEO / GEO / SMM)

Location: Minsk, Belarus. Onsite, remote, and hybrid work formats are available.

Company

Software development company providing full-cycle digital solutions and services to enterprises and mid-sized businesses across international markets.

What you will do

• Create SEO-optimized articles, landing pages, service pages, case studies, FAQs, and expert materials from SEO briefs.
• Structure content for AI search citation through direct answers, logical headings, FAQ blocks, verifiable sources, and E-E-A-T signals.
• Refresh existing content using rankings, traffic, AI visibility, and conversion data.
• Repurpose long-form content into social posts, LinkedIn content, email newsletters, and short-form video scripts.
• Develop content plans connecting SEO, social media, and campaign goals, adapting tone of voice across brands, audiences, and funnel stages.
• Research complex topics, interview internal experts, prepare creative briefs, monitor trends and competitors, and collaborate with SEO, marketing, design, and analytics teams.

Requirements

• 3+ years of experience in copywriting or content marketing.
• Portfolio including long-form SEO content and social media content, with proven results such as traffic growth, rankings, engagement, or leads.
• Strong understanding of SEO fundamentals, including search intent, keyword research, content structure, meta tags, and internal linking.
• Understanding of AI search and GEO/AEO, including structuring content for citation in AI answers.
• Ability to write clear, structured, fact-based content on complex B2B and technology topics.
• Experience creating content strategies and content plans, with an understanding of the awareness, consideration, and conversion stages of the marketing funnel.
• Familiarity with content and SEO analytics tools such as GA4, Google Search Console, Ahrefs, Semrush, or similar.
• Strong editing skills, attention to detail, and experience using AI tools for research and drafting while maintaining editorial quality and originality.
• Upper-Intermediate English or above required.

Nice to have

• Experience in B2B, IT, SaaS, e-commerce, or with international brands and markets.
• Experience with Surfer SEO, Clearscope, Frase, schema markup, or technical SEO.
• Experience writing short-form video scripts and email marketing content.
• Experience with Canva, Figma, WordPress, Webflow, or other CMS platforms.

Culture & Benefits

• Mentoring, onboarding, transparent performance reviews, and development planning.
• Access to educational platforms, seminars, internal knowledge resources, and continuous learning opportunities.
• Informal collaboration within a team of like-minded specialists.
• Stable competitive salary and an extensive benefits package.
• Opportunities for specialist or management growth with performance-based recognition.