Senior Brand Manager (FMCG)

Location: Almaty, Kazakhstan; on-site employer location with a hybrid work schedule offered.

Company

ФудМастер is an FMCG company developing and marketing consumer products.

What you will do

• Drive brand growth in market share, penetration, sales, awareness, consideration, and preference.
• Develop and execute brand strategies and long-term growth plans.
• Identify growth opportunities across new segments, channels, and innovations.
• Lead new product development, innovation projects, and product launches.
• Plan and execute integrated ATL, BTL, and digital marketing campaigns.
• Manage budgets and ROI, contribute to P&L management, and lead cross-functional teams.

Requirements

• At least 4 years of experience in FMCG marketing.
• Profound analytical skills and experience analyzing market trends, competitors, consumer behavior, brand performance, and KPIs.
• Proficiency in Microsoft PowerPoint and Excel.
• Advanced English.
• Experience leading innovation and NPD projects.
• Team leadership and mentoring skills, including guidance for one Junior Brand Manager and one Executive Brand Manager.

Culture & Benefits

• Hybrid work schedule with the role based at the employer’s location in Almaty.
• Medical insurance, free parking, corporate mobile phone, and transportation to and from the office.
• Workday ends at 4:00 p.m. every Friday.
• New-employee adaptation support and an excursion to the plant.
• Corporate discount on products, team-building events, mountain hikes, a New Year’s party, and gifts for significant dates.