Part-time PPC / Meta Ads Specialist

Location: Tashkent, Uzbekistan; fully remote

Company

M Search manages multiple advertising accounts and performance marketing projects.

What you will do

• Launch, configure, monitor, and optimize Meta Ads campaigns across 3–5 advertising accounts.
• Optimize budgets, audiences, placements, campaign structures, and conversion events based on performance data.
• Analyze CPL, CPA, CTR, CPM, CR, and other key metrics; identify reasons for performance drops and optimization opportunities.
• Test audiences, offers, and advertising creatives, and provide recommendations for new creatives.
• Prepare regular performance reports and discuss results, challenges, and optimization ideas with the PPC Team Lead.
• Troubleshoot issues related to advertising accounts, ads, tracking, conversion events, and moderation.

Requirements

• 3–6 years of experience and strong hands-on experience with Meta Ads.
• Independent experience managing multiple advertising accounts simultaneously.
• Good understanding of performance marketing and key metrics, including CPL, CPA, CTR, CPM, and CR.
• Ability to identify optimization opportunities and make data-driven decisions independently.
• Hands-on experience with lead generation campaigns.
• Good understanding of cold audiences, retargeting, and Lookalike audiences.
• Experience testing different audiences and advertising creatives.
• Strong attention to detail when managing advertising budgets and the ability to work independently without constant supervision.
• Fluent English and Russian required.

Nice to have

• Experience working with real estate projects.
• Experience with the Dubai / UAE market.

Culture & Benefits

• Part-time, fully remote position.
• Work with multiple advertising accounts and projects.
• Long-term cooperation.
• Working hours and compensation are discussed individually based on experience.