CRM Manager (iGaming)

Location: Vienna, Austria; hybrid work model.

Minimum gross annual salary: €45,738, paid in 14 salaries; higher salary is possible depending on qualifications and experience.

Company

hirify.global GmbH is NOVOMATIC’s interactive unit, developing and supplying iGaming solutions across online, mobile, land-based, and social casino platforms.

What you will do

• Develop and execute automated and ad-hoc CRM campaigns across email, on-site, and push notifications for the Swiss casino market.
• Coordinate campaign requests with local partners and manage customer journeys to improve engagement, conversion, retention, and customer lifetime value.
• Manage the end-to-end campaign process, including content creation, audience segmentation, A/B testing, quality assurance, deployment, and performance analysis.
• Create campaign assets with AI tools or in collaboration with the internal Graphics team.
• Ensure regulatory and internal compliance, monitor campaign delivery, identify issues, and support performance and regulator reporting.
• Collaborate with internal teams and external partners to align CRM activities with the overall marketing strategy.

Requirements

• Bachelor’s degree in Marketing or a comparable qualification.
• At least 2 years of CRM experience, ideally including customer journey creation, campaign analysis, and audience targeting.
• Good understanding of CRM campaign fundamentals, including deliverability, A/B testing, segmentation, and performance-metric data analysis.
• Experience in project management and the ability to navigate complex interdependencies.
• Strong analytical and data-driven decision-making skills, including prioritization of tasks and resources based on business impact.
• Interest in and affinity for using AI tools to improve everyday workflows.
• Fluent English skills.

Nice to have

• Experience with marketing automation tools such as Optimove or similar platforms.
• Additional German, French, or Italian language skills.

Culture & Benefits

• Flexible working hours and a hybrid model supporting work-life balance.
• Dedicated training budget for developing new skills and expertise.
• Vienna HQ office with fresh fruit, drinks, and meals at a subsidized company restaurant.
• Subsidized public transportation, pool e-bikes and e-cars, sports benefits, and company events.
• Employee discounts and healthcare benefits.
• Employment is full-time, with the stated salary paid in 14 salaries.