Research Manager (Market Research)

Location: Hybrid in Sao Paulo, Brazil, with remote work; the role serves clients across Latin America, particularly Mexico and Brazil.

Company

hirify.global provides syndicated data products, proprietary panels, custom research, and insights for clients worldwide.

What you will do

• Lead the design and delivery of custom quantitative, qualitative, and mixed-method research projects across Latin America.
• Translate client business questions into research approaches, questionnaires, discussion guides, sample plans, analytical frameworks, conclusions, and recommendations.
• Manage projects from initial brief through analysis and presentation while balancing methodological rigor, budgets, timelines, and client needs.
• Support commercial teams with client meetings, pitches, proposals, methodologies, pricing, project scoping, and identification of new research opportunities.
• Build local research processes and standards, mentor the Research Analyst and Panel Specialist, and determine when to use local, global, or external resources.
• Coordinate multi-market work and collaborate with research, panel, operations, product, data, and commercial teams across hirify.global.

Requirements

• Strong experience in market research, consumer insights, or a related field, ideally in a research agency, consultancy, or insights organization.
• Deep quantitative research experience, including questionnaire design, sampling, analysis, and interpretation.
• Experience with qualitative and mixed-method research, including understanding when and how to use qualitative approaches.
• Experience managing custom research from the initial client brief through final delivery.
• Good knowledge of the Mexican research market and the broader Latin American business environment.
• Ability to explain complex research findings in terms of their impact on a client's business.
• Strong client-facing, presentation, proposal, pitch, project-scoping, and research-pricing skills.
• Experience mentoring or developing junior researchers; willingness to remain hands-on while building processes and capabilities.
• Fluent Spanish and English, with working proficiency in Portuguese.

Nice to have

• Experience in brand and advertising research, brand tracking, audience and consumer segmentation, concept and creative testing, campaign effectiveness, usage and attitude studies, customer experience, media and entertainment research, or sports and sponsorship research.
• Experience with focus groups, in-depth interviews, online qualitative research, online panels, and multi-country Latin American studies.
• Experience combining survey research with syndicated, behavioral, or other data sources.
• Experience working with and managing external research partners and vendors across multiple Latin American markets.

Culture & Benefits

• Full-time employment in a hybrid and remote work environment.
• Collaboration with colleagues across Mexico, Brazil, the Americas, and hirify.global's global organization.
• Values include accuracy, ethics, proven methodologies, innovation, trust, and respect for diverse perspectives.
• Benefits support physical, financial, and emotional wellbeing, with an emphasis on belonging and inclusion.
• Equal opportunity employment is provided based on occupational qualifications, merit, and business need.