Practice Consultant: B2C Customer Growth Strategy

Location: Lisbon, Portugal; flexibility with hours is needed to work with a global team.

Company

Bain & Company is a global consultancy helping clients define strategy, solve complex business problems, and achieve measurable results.

What you will do

• Develop the solution full-potential strategy, ecosystem plan, competitive fact base, gap analysis, and differentiation assessment.
• Research ecosystem offerings and potential partners, vendors, and acquisitions; support solution P&L, budgeting, investment analysis, and business cases.
• Develop customer strategy solution components and maintain direct touchpoints with case teams to inform solution innovation.
• Advise case teams, provide onboarding and bootcamps, tailor solution content, and develop training materials for affiliates and internal programs.
• Support go-to-market strategy through win/loss analysis, proposals, sales plays, commercial collateral, microsites, and selective pitch support.
• Translate strategic insights into executive-level recommendations, collaborate across Bain to scale impact, and coach junior team members.

Requirements

• 5–8 years of experience with an undergraduate degree, or 4–5 years with an MBA or relevant master’s degree; the experience must include current or recent strategy consulting at Bain or an equivalent top-tier firm.
• Experience structuring and solving ambiguous problems using hypothesis-driven thinking, developing data-driven insights, building business cases, and communicating recommendations to senior stakeholders.
• Experience in commercial strategy topics such as pricing, revenue growth management, go-to-market strategy, customer segmentation, or salesforce effectiveness.
• Experience in B2C industries, including retail, consumer products, or financial services.
• Strategic-context marketing experience, such as marketing investment optimization, budget allocation, customer targeting, or ROI measurement, rather than campaign execution.
• Experience supporting or leading workstreams in complex, multi-stakeholder environments.
• Strong analytical, problem-solving, structuring, slide-writing, and storylining skills, with the ability to communicate complex ideas clearly and translate insights into actionable recommendations.
• Ability to independently drive workstreams with limited direction, engage senior stakeholders, and contribute meaningfully to discussions in ambiguous environments.
• Track record of coaching and developing junior team members, intellectual curiosity, and a continuous improvement mindset.

Culture & Benefits

• Permanent full-time employment within Bain’s Product, Practice, and Knowledge team.
• Work with colleagues and clients across a global consultancy operating across 61 offices in 38 countries.
• Supportive and inclusive environment focused on professional and personal development.
• Collaboration with knowledge management, analytics, FRWD, marketing, case teams, and other Bain functions.