General Manager DSP (AI/AdTech)

Location: Barcelona, Spain; based in or relocating to Barcelona and able to work office-first.

Company

hirify.global operates a global programmatic exchange and builds infrastructure for transparent, scalable in-app advertising on iOS and Android.

What you will do

• Own DSP gross profit per squad employee and the underlying P&L, including experiment and hosting costs.
• Set the business plan, report weekly, and decide which DSP components and ideas to build or drop.
• Define delivery stages from an exchange SDK baseline model through install and ROAS models and external advertiser onboarding.
• Improve install supply economics and ROAS for the first affiliated games client by fixing the system rather than manually rescuing campaigns.
• Lead a small squad of data scientists, analysts, and engineers while hiring, coaching, or partnering for performance UA expertise.
• Run reproducible experiments, maintain decision logs, and collaborate with exchange, engineering, and finance teams.

Requirements

• Experience building or scaling a performance DSP, ideally including a cold start; large-scale UA experience on third-party DSPs may also be considered.
• Commercial ownership of a P&L or commercial number, with clear understanding of clients and competitors.
• Performance UA economics for in-app advertising, including CPI, ROAS, and long-tail ad revenue.
• Experience leading data scientists and engineers and judging the quality of their work.
• Demonstrated, practical AI experience is required, including specific commercial or product workflows improved, results achieved, and output validation.
• Strong data analysis skills, including independently querying campaign, bidding, and margin data such as bid rate, win rate, CPI, and cohort ROAS.
• Ability to explain performance changes to advertisers and non-specialists.
• Must be based in or relocating to Barcelona and able to work office-first.

Culture & Benefits

• Work in a globally distributed AdTech organization with teams across Warsaw, Barcelona, Parkland, and remote locations.
• Ownership, accountability, data-informed decision-making, technical depth, and ambition are emphasized.
• The DSP is early-stage and currently loses money; investment must be justified through quarterly results.
• Work with proprietary supply and SDK data from hirify.global's exchange.