Performance Marketing Manager (AI)

Location: Remote, based within CET ±3 hours, with at least 2 hours of overlap with US Eastern Time; listed location: Limassol, Cyprus

Salary: $4,500–$5,000 gross per month

Company

hirify.global is launching online master’s degree programs in partnership with US universities.

What you will do

• Launch paid acquisition from scratch for online master’s degree programs and own acquisition strategy, budgets, and campaign execution.
• Build, test, and scale high-ticket B2C acquisition funnels from first ad impression through qualification, consultations, and enrollment.
• Use CRM data, sales call transcripts, BI data, and funnel conversion rates to optimize qualified prospects and customer acquisition cost.
• Test audiences, messaging, offers, creative formats, landing pages, and acquisition channels, scaling effective combinations.
• Set up advertising accounts, pixels, conversion events, and campaign tracking with support from analytics and engineering.
• Work with Sales, the internal team, and external partners to improve lead quality, produce creative briefs, and build a qualified waitlist.

Requirements

• 4+ years of experience in performance marketing or user acquisition, with recent hands-on experience managing Meta Ads and Google Ads, including YouTube audience acquisition.
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver.
• Proven experience acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations. Experience with products priced at $10,000+ is strongly preferred.
• Personal experience managing monthly advertising budgets of $50,000–$100,000 or more with measurable business results.
• Experience launching acquisition from scratch, including account and tracking setup, initial hypothesis testing, audience and offer testing, creative testing, and scaling.
• Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition.
• Full-funnel analytical skills using CAC, ROMI, lead-to-call conversion, call-to-sale conversion, CRM data, and BI data.
• Practical experience with GA4, Google Tag Manager, advertising pixels, conversion tracking, conversion event definition, and tracking validation.
• Experience testing offers, ad copy, creatives, and landing pages, and writing briefs for designers, content producers, and external partners.
• Ability to work independently in a new product environment with limited historical data and no established acquisition playbook.
• AI tools are part of the day-to-day workflow.
• Full professional English.
• Availability within CET ±3 hours and at least 2 hours of overlap with US Eastern Time.

Nice to have

• Experience with products priced at $10,000 or more.

Culture & Benefits

• Full-time remote contract with a flexible schedule.
• Close-knit, international team of thoughtful and driven professionals.
• Software licenses and remote work tools provided, including Slack, Miro, Notion, and Zoom.
• Competitive gross monthly compensation of $4,500–$5,000.