Performance Marketing Specialist (Google Acquisition)

Location: Remote, Poland

Company

hirify.global is an African financial ecosystem providing payments, banking, credit, and business management tools to businesses and individuals, with a strong focus on the Nigerian market.

What you will do

• Design and own Google acquisition strategy across UAC/App Campaigns, Performance Max, and Search for personal and business banking products.
• Build campaign structures, bidding strategies, budget allocation frameworks, audience signals, and creative testing cycles for dual-product funnels.
• Own the measurement stack, including Firebase, GA4 event taxonomy, Google Tag Manager, server-side event pipelines, Conversion APIs, and enhanced conversions.
• Define attribution models, audit tracking coverage, and partner with engineering, data, and data science teams to improve signal quality and offline conversion imports.
• Build LTV/CAC and payback models, set CAC targets, and use product retention, monetisation, cohort behaviour, and offline LTV signals to guide bidding and budgets.
• Establish channel governance and reporting, communicate sustainable growth economics to senior stakeholders, and develop a documented acquisition playbook and team foundations.

Requirements

• 6+ years of hands-on paid acquisition experience, with most of that time focused on Google UAC/App Campaigns at meaningful scale.
• Deep technical knowledge of Google campaign infrastructure, including bidding algorithms, audience signals, creative specifications, and Smart Bidding.
• Ability to architect and own the full measurement stack across Firebase, GA4, GTM, Conversion APIs, and related tracking infrastructure.
• Experience building LTV/CAC models, owning assumptions, and using them for budgeting and bidding decisions.
• Experience in fintech or financial services, including acquisition compliance and trust dynamics for financial products.
• Experience managing annual budgets larger than $10 million.
• Ability to work with engineering, data science, analytics, Growth, and Finance teams on conversion data, attribution, economic modelling, and channel governance.

Nice to have

• Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets; Nigeria experience is a significant advantage.
• Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions in cookieless or app-first environments.
• Experience building custom bidding signals and importing offline LTV data into Google systems with data science or analytics teams.
• Experience with dual-product or dual-segment acquisition, such as separate consumer and SME/business funnel logic.

Culture & Benefits

• Remote role based in Poland.
• Work on financial products serving businesses and individuals in emerging markets.
• Collaboration across growth, finance, engineering, data, and executive stakeholders.

Hiring process

• Preliminary phone call with a recruiter.
• Technical interview with the hiring manager followed by a case study.
• Behavioural and technical interview with an Executive team member; all stages are virtual.