Creative Operations Lead

Location: Belgrade office or remote

Company

hirify.global is an international education company that grows through paid acquisition on Meta and Google.

What you will do

• Run creative as a production system spanning ideation, briefing, production, testing, learning, and scaling.
• Build throughput and automation using generative image, video, and voice tools, templated variations, AI tagging, semi-automatic test launches, and a roadmap toward video-first production.
• Develop diverse concepts, hooks, and visual directions for different markets and cohorts, including angles beyond direct offers and hooks.
• Use ad performance data, including CTR, CVR, CPL, ROAS, hook rates, and hold rates, to guide weekly creative planning, tagging, asset reuse, and multi-format production.
• Align advertising and landing pages with growth managers through shared concepts, copy, and visual systems.
• Lead producers and designers across regions, hire and restructure as needed, establish shared briefs, reviews, copy and concept QA, quality scorecards, and consistent brand and CRM communications.

Requirements

• 5–7+ years of experience in performance creative or creative operations in B2C environments, including edtech, subscription or mobile apps, performance agencies, or e-commerce.
• Experience building or scaling a creative process.
• Strong ability to interpret ad metrics natively and make decisions from CTR, CVR, CPL, ROAS, hook rates, and hold rates.
• Hands-on experience with current AI tools for image, video, voice, and copy, as well as automation.
• Strong copy and concept judgment, including the ability to evaluate hooks and brief visual systems rather than only banners.
• Experience leading producers and designers across regions and making decisions about people and priorities.

Culture & Benefits

• International collaboration with a diverse team that values innovation and individual contributions.
• Competitive compensation reflecting expertise and contributions.
• Flexible working hours.
• Continuous learning opportunities and career development support.
• Choice of working from the Belgrade office or remotely, with collaboration tools for both arrangements.

Hiring process

• HR interview.
• Interview with the CMO, followed by a cultural fit interview with the CEO.
• Reference checks and offer.