Paid Search Manager (Digital Marketing)

Location: Hybrid, Sofia, Bulgaria

Company

hirify.global provides software for developing, deploying, and managing responsible, AI-powered applications and experiences.

What you will do

• Own the strategy, planning, execution, and optimization of global paid search campaigns.
• Translate business goals into campaign strategies, testing roadmaps, and recommendations.
• Lead keyword research, audience targeting, competitive analysis, ad copy, landing page, bidding, and conversion optimization.
• Monitor CTR, CPC, CPA, ROAS, and other KPIs while managing multi-region budgets and improving efficiency, scale, and lead quality.
• Build conversion tracking, audiences, and remarketing with Analytics and Marketing Operations, partnering with content, design, web, product, and regional marketing teams.
• Develop reporting and insights, improve testing and automation, mentor teammates, and apply platform, privacy, and AI developments.

Requirements

• Extensive experience running complex, performance-focused paid search programs in global B2B software or technology.
• Deep expertise in paid search strategy, optimization, measurement, and budget management.
• Proficiency with Google Ads, Microsoft Advertising, and Search Ads 360; comfort with GA4 and Looker Studio.
• Strong analytical skills, including SQL for performance analysis and reporting.
• Hands-on experience with automation, scripts, and AI-assisted workflows for bidding, reporting, and forecasting.
• Proven success improving efficiency, lead quality, and business outcomes.
• Excellent judgment, problem-solving, attention to detail, and ability to work autonomously.
• Clear English communication and ability to simplify complex topics and collaborate across global teams.

Nice to have

• Experience with HubSpot or similar marketing automation platform and CRM integrations.
• Knowledge of privacy and consent frameworks such as GDPR and their advertising implications.
• Familiarity with conversion rate optimization tools and landing page testing.
• Experience coordinating paid social and display retargeting, such as Meta Ads Manager.
• Bachelor’s or master’s degree in Marketing or a related field.

Culture & Benefits

• Hybrid work in Sofia with flexible working hours.
• 30 days of paid annual vacation, a birthday day off, and two additional volunteering days.
• Premium healthcare and dental coverage plus additional pension insurance.
• Employee Stock Purchase Plan enrollment.
• On-site gym with CrossFit equipment and a climbing wall, co-funded Multisport card, and free underground parking.