Marketing Specialist

TL;DR

Marketing Specialist: Supports campaigns, brand activations, and lead generation efforts, ensuring consistency across all marketing media. Focus on strengthening lead generation, brand recognition, and managing content workflows.

Company

hirify.global is a global leader in IoT and connected transportation, providing web-based analytics to help customers better manage their fleets.

What you will do

• Partner with channel and segment marketing to support partner programs, brand campaign strategies, sales pipeline, and product launches.
• Analyze marketing data to help shape future marketing strategies.
• Collaborate with agencies and internal departments on creative briefs and support global strategic initiatives and marketing campaigns.
• Develop and maintain processes for lead generation and brand activations.
• Manage the content calendar, content resource library, and associated content performance reporting.
• Facilitate self-organization within campaign and content workflows and be the liaison for content services requests.

Requirements

• 3-5 years of experience in Marketing.
• Bachelor's or Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.
• Thorough understanding of branding and marketing principles, integrated marketing and performance analytics and tools.
• Passionate about brand marketing and content marketing with excellent writing, editing and proofreading skills.
• Strong project management skills.
• Excellent verbal and written communication skills.

Nice to have

• Experience working within a technical or engineering organization/knowledge of the technology industry.
• Technical competence using workflow tools (WRIKE, Jira), social media tools (Hootsuite, Sprout Social etc.), software programs, AI tools.

Culture & Benefits

• Flex working arrangements.
• Home office reimbursement program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.