Senior Analyst, Digital Media (Paid Search & Social)

Location: San José, Costa Rica; hybrid office/WFH schedule.

Company

hirify.global is a marketing agency and client partner delivering data- and technology-driven paid digital media and CRM solutions.

What you will do

• Serve as a day-to-day client contact, respond to communications, conduct meetings, and resolve or escalate client issues.
• Recommend campaign optimizations based on client goals and translate media planning inputs into campaign builds.
• Manage paid search and social campaigns in-platform, including pacing, optimization, and performance monitoring.
• Prepare regular reports, analyze intra-day performance, and respond to ad-hoc client requests.
• Support budget management, billing, strategic media planning, and account leads.
• Coordinate with cross-functional resources and media vendors.

Requirements

• 1–3+ years of full-time digital optimization experience, including experience with platforms such as Google Ads, DSP/display trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, or site optimization.
• 1–3 years of hands-on experience managing Paid Search and Social campaigns in-platform.
• Experience managing e-commerce campaigns and both mid-funnel traffic and lower-funnel purchase/ROAS objectives.
• Experience pacing and optimizing a high volume of 30–60 campaigns.
• Experience with weekly reporting, intra-day performance analysis, and cross-channel optimization.
• Client-facing communication experience covering reporting, optimization, and testing opportunities, plus media vendor communication and stewardship.
• Proficiency in digital advertising platforms; moderate understanding of site tagging and ad tagging, including Amazon Ad Tag.
• Familiarity with ad policies and creative standards; in-depth knowledge of video and display inventory; understanding of programmatic ecosystems and third-party inventory.
• Strong analytical skills and comfort with MS Excel, data analysis, and internet technologies; excellent English and Spanish communication and presentation skills.
• Effective troubleshooting and creative problem-solving skills, with the ability to self-manage, manage multiple priorities, maintain attention to detail, and contribute to a fast-paced, entrepreneurial, team-based environment.

Nice to have

• Client and account management experience.

Culture & Benefits

• Hybrid office/WFH schedule with office supplies, internet, and phone stipend.
• Health and dental benefits, tuition reimbursement, and a training stipend.
• Work from Anywhere for up to four weeks per year.
• Ongoing learning and development through webinars, books, classes, conferences, training programs, and subject-matter-expert groups.
• Mentorship, hackathons, side projects, team events, volunteering opportunities, and a collaborative workplace.