Sr. Copywriter (Social-First Campaigns)

Location: Billund, Denmark; hybrid work with the option to work from home up to two days per week.

Company

hirify.global creates products and brand experiences centered on creativity, learning, imagination, and play.

What you will do

• Develop bold, original concepts for integrated advertising campaigns across platforms and media.
• Create compelling copy, storytelling, and creative ideas that connect with children, parents, and wider audiences.
• Apply social-first thinking based on current platforms, culture, trends, formats, and audience behaviours.
• Present and sell creative concepts to partners and stakeholders.
• Drive campaign work from concept development through final assets and collaborate across Our hirify.global Agency on campaign milestones.
• Inspire more than 40 creatives in the Concept & Campaign team through strong creative thinking, craft, and trusted relationships.

Requirements

• Strong experience in campaign and concept development with a strong copywriting background at an advertising agency or another creative organization.
• Social-first mindset and deep understanding of digital platforms, creator culture, and content resonance.
• Awareness of emerging trends, formats, platforms, and new ways to engage audiences.
• Strong creative and strategic thinking, storytelling ability, and passion for high-quality writing.
• Ability to turn insights into fresh, culturally relevant ideas that work across channels.
• Excellent collaboration, presentation, and communication skills in English.
• Portfolio must be included with the application.

Culture & Benefits

• Enhanced paid family care leave.
• Life and disability insurance for all colleagues.
• Physical and mental wellbeing resources, community-building opportunities, and a diverse, dynamic, and inclusive culture.
• Generous colleague discount from the first day.
• Eligible colleagues may receive a bonus when goals are reached.
• Hybrid work model with up to two work-from-home days per week, subject to role and team principles.

Hiring process

• Applications are reviewed on an ongoing basis and the role may be amended or withdrawn before the advertised closing date.
• Candidates offered roles with high engagement with children must complete Child Safeguarding Background Screening.