Creative Design Team Lead (AI & Performance Marketing)

Location: Design Remote - Italy; based in Milan, Lombardy

Company

hirify.global is a global IT marketing company developing scalable customer acquisition solutions for B2C clients, primarily large North American partners, through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale an AI-driven Creative Design team from 3 to 6 members.
• Own production flow, including task distribution, capacity planning, quality control, and deadline management.
• Direct concepts, hooks, and visual angles for static performance ads and photorealistic AI creatives across paid media channels.
• Build the creative testing loop by maintaining a database of winning creatives, analyzing failures, and turning performance data into new iterations.
• Track AI models and tools, run R&D, and develop prompt and style libraries for consistent quality.
• Partner with the Generative AI Pipeline Engineer, Creative Producers, Marketers, Copywriters, Media Buyers, and Video Editors on workflows, automation, strategy, deadlines, and bottlenecks.

Requirements

• 5+ years of experience leading creative or design teams in digital marketing.
• Ability to build clear processes, guide a team, resolve conflicts, stay proactive, and remain open to new approaches.
• Strong project management skills, including driving projects to completion, maintaining high quality, staying organized, and meeting strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative works or does not work.
• Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design pipelines.
• Hands-on expertise with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; ability to create photorealistic visuals, select suitable tools, and identify and fix artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid channels, including how creative choices affect CTR, CPA, and conversion rate.
• Fluency in spoken and written English.

Nice to have

• Portfolio of performance marketing creatives and AI-generated photorealistic work, preferably including work shipped under the candidate's leadership and its results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar industries.
• Experience creating visuals for North American audiences and understanding what looks native to US consumers.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work environment with flexibility to choose a productive and comfortable work location within Italy.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Coverage for home-office equipment and furniture.
• Medical insurance coverage and an allowance for a flexible fitness program.