Japan Creative Lead (AI)

Location: Hybrid, Tokyo, Japan

Company

OpenAI is an AI research and deployment company developing products intended to ensure that general-purpose artificial intelligence benefits humanity.

What you will do

• Lead creative direction for brand campaigns, marketing, digital, content, experiential, events, and partnerships in Japan across consumer and B2B audiences.
• Translate global brand strategy and creative vision into culturally resonant work for Japanese audiences, while developing locally originated ideas and adapting global campaigns.
• Set and maintain standards for concept, craft, storytelling, Japanese language, typography, visual expression, and brand responsibility.
• Collaborate with the International and U.S. Creative Studio, Japan Marketing, and cross-functional partners to align creative direction, systems, and brand standards.
• Guide and mentor designers, art directors, creators, agencies, and production partners, including selecting and co-leading agencies in Japan with the Japan Marketing Lead.
• Shape OpenAI’s visual systems and creative frameworks for Japan while maintaining consistency with the global brand.

Requirements

• A strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums.
• Experience leading brand work in Japan, with demonstrated local cultural relevance and global brand stewardship.
• Experience working within a global brand organization and bridging global creative leadership with local marketing teams.
• Deep cultural fluency in Japan, including local audiences, language, visual culture, storytelling, and creative communities.
• Ability to interpret global creative direction through a local cultural lens, articulate nuanced consumer insights and creative preferences, navigate differing perspectives, and deliver locally resonant work while maintaining global brand consistency.
• Ability to set creative vision and contribute hands-on when needed, with a refined design eye and a strong, well-articulated point of view.
• Ability to collaborate across languages, cultures, and time zones in complex, fast-moving environments.
• Empathetic leadership, with the ability to elevate teams through clarity, trust, constructive feedback, and inspiration.
• Strong cross-functional collaboration skills and the ability to balance creativity with strategic rigor and brand stewardship.

Culture & Benefits

• Work as part of an international creative studio in close collaboration with global and regional marketing teams, agencies, creators, and cross-functional partners.
• Collaborate across languages, cultures, and time zones in a complex, fast-moving environment.
• Contribute to how transformative AI technology is represented in people’s lives in Japan.