Digital Marketing Data Analyst (AdTech)

Location: Guatemala City, Guatemala; hybrid work with teams in the office an average of four days a week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, media intelligence, data solutions, creativity, and strategic consulting.

What you will do

• Manage daily data ingestion, classification, and quality assurance across more than 20 API and non-API media vendors, including Meta, TikTok, SA360, CM360, and DV360.
• Validate data feeds against Tableau dashboards and GA4, maintain morning reporting cadences, and deliver daily QA milestones.
• Load revised budget data into Halo/MPP and update the Projected Sessions & Bookings Excel model using daily media spend.
• Own the weekly SIA Performance Report, including the pacing tab, and handle time-sensitive ad-hoc data pulls, trend analysis, anomaly detection, and concise insights.
• Audit live pixels and floodlights through GTM, prepare prior-quarter data for Analytic Partners, and coordinate iterations to resolve discrepancies.
• Coordinate spend-file delivery with non-API vendors, define tracking requirements, and support end-to-end testing for new vendor onboarding while communicating findings to media and strategy stakeholders.

Requirements

• Strong curiosity, drive, root-cause analysis skills, and a solutions-oriented approach to data investigation.
• Strong interpersonal and communication skills, with the ability to work with cross-functional teams and external vendors.
• Fluent English is required.
• Solid experience managing data or trafficking in major advertising platforms such as Google Ads, Meta, or TikTok.
• Advanced Excel manipulation skills and experience with web analytics, including GA4.
• Foundational understanding of conversion tracking, including pixels, floodlights, and GTM.
• Experience with business intelligence tools is required; Tableau is the primary tool.
• Impeccable attention to detail when classifying campaigns, QAing data feeds, updating projection formulas, and reconciling monthly spend.

Nice to have

• Hands-on experience with enterprise tools such as CM360, DV360, or SA360.
• Experience with Looker Studio/Data Studio or Power BI.
• Ability to quickly learn enterprise media and operations tools with a strong digital media background.

Culture & Benefits

• Human First philosophy and an inclusive, diverse, and respectful work environment.
• Hybrid approach with office presence averaging four days per week.
• Reasonable accommodations and flexibility may be discussed during the interview process.
• Focus on creativity, collaboration, connection, and professional development.
• Equal opportunity employment without discrimination.