Digital Marketing Specialist (Automotive)

Location: Onsite in Tashkent, Mirabad District, Uzbekistan

Company

BYD Central Asia operates automotive marketing and sales activities through regional dealers in Uzbekistan.

What you will do

• Plan and execute integrated marketing campaigns for regional roadshows, exhibitions, and new vehicle launches.
• Coordinate with dealers on onsite brand consistency, localized communications, sales-team readiness, and customer activation.
• Develop pre-event, onsite, and post-event digital strategies to increase visitors, test drives, leads, orders, and sales conversion.
• Manage official social media channels and the BYD App, including customer engagement, comments, direct messages, forms, and follow-ups.
• Monitor full-funnel performance from impressions and clicks to leads, test drives, and sales, working with digital agencies on optimization.
• Use AI and automation tools for content support, data analysis, lead management, and operational efficiency.

Requirements

• Bachelor’s degree or above in marketing, communications, business, or a related field.
• At least 3 years of experience in marketing, social media operations, regional marketing, or sales activation.
• Hands-on experience managing social media accounts and customer communications across the full content-to-conversion journey.
• Strong multitasking, multi-region project management, execution, communication, and collaboration skills.
• Native Uzbek and fluent Russian are required.

Nice to have

• Experience with exhibitions, roadshows, automotive launches, or durable consumer goods launches.
• English or Chinese proficiency.

Culture & Benefits

• Full-time onsite work in Tashkent.
• Collaboration with regional dealers, digital agencies, media, influencers, and sales teams.
• Work across offline events, digital campaigns, social platforms, the BYD App, and dealer systems.
• Opportunity to apply emerging digital marketing, AI, and automation tools.