Content Strategist (Automotive)

Location: Onsite in Tashkent, Mirabad District, Uzbekistan

Company

BYD Central Asia develops and promotes automotive products, technologies, and brand communications for the Central Asian market.

What you will do

• Maintain consistent brand content and tone across communication channels.
• Create brand assets covering the brand story, technologies, and products.
• Adapt global brand, technology, and product messaging to local culture and audience behavior.
• Translate product features into clear, compelling value propositions with strong conversion potential.
• Write and localize website and marketing content, including homepages, product pages, and brochures.
• Collaborate with design teams and monitor content performance to improve engagement and conversion.

Requirements

• Fluent Uzbek and Russian; basic English reading skills.
• Strong copywriting skills and a clear, engaging writing style.
• Good understanding of branding and the ability to maintain a consistent tone of voice.
• Understanding of local culture and audience behavior.
• 3–6 years of professional experience.

Nice to have

• Experience in content, social media, or marketing.
• Automotive industry experience.
• Basic SEO knowledge.
• A professional portfolio.