Creative Social Media Manager (TikTok/Short-Form Video)

Location: Lisbon, Portugal; hybrid work with teams in the office an average of four days a week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, media intelligence, data solutions, and production for leading brands.

What you will do

• Manage monthly content calendars, publishing cadences, and platform scheduling across TikTok, Instagram, YouTube, and Facebook for multiple client accounts.
• Develop platform strategies, recurring video series, and content pillars aligned with client industries and business goals.
• Conceptualize high-retention short-form videos using strong hooks, narrative pacing, on-screen text, and trending audio.
• Create, film, and edit social-first videos from concept through delivery, with a particular focus on TikTok.
• Present creative concepts and monthly content plans while advising clients on social trends and short-form media.
• Identify Portuguese internet trends, memes, audio, and subcultures for timely, brand-safe content.

Requirements

• 3–5+ years of experience in social media, creative strategy, or content, preferably in a digital or creative agency.
• Experience managing multiple clients, brand voices, industry verticals, and competing deadlines.
• Deep understanding of TikTok, Instagram Reels, and YouTube Shorts algorithms, hooks, and retention psychology.
• Ability to translate complex client briefs into clear production briefs for creative teams and creators.
• Strong presentation and communication skills, including confidence in client-facing work.
• Native-level Portuguese and professional working proficiency in English required.

Nice to have

• Experience working in a digital or creative agency.
• Familiarity with the Portuguese creator ecosystem, local humor, slang, and digital culture.

Culture & Benefits

• Human First philosophy focused on creativity, collaboration, and connection.
• Hybrid working model with regular office collaboration.
• Accommodation or flexibility can be discussed during the interview process.
• Equal opportunity workplace committed to respect and inclusion.