Social Media Lead (Sports Media)

Location: Madrid, Spain

Company

hirify.global is a global sports entertainment company operating sports betting, football media, sports content, community and technology brands including SportyTV and Football.com.

What you will do

• Lead, coordinate and develop social media managers, community managers and content creators.
• Set editorial direction, coverage priorities, publishing workflows and shift planning for match days, live events and breaking news.
• Define and execute social strategies and editorial calendars for SportyTV, Football.com and related sports media brands.
• Oversee platform-native content across Instagram, TikTok, X, Facebook, YouTube, LinkedIn and Telegram.
• Manage community engagement, moderation, sentiment monitoring, sensitive-issue escalation and audience growth.
• Track reach, views, watch time, engagement, retention and sentiment, delivering regular reports and testing improvements to formats and distribution.

Requirements

• 5+ years of social media experience, including at least 2 years coordinating or leading social media teams.
• Experience in sports journalism, sports media, a sports newsroom or social channels for sports publishers, broadcasters, clubs or leagues.
• Deep football and sports knowledge, with strong news sense, editorial judgement, fact-checking and source-verification skills.
• Excellent English at C1/C2 or native level is required for writing, editing and approving content; English is the main working language.
• Strong understanding of TikTok, Instagram, X, YouTube and Facebook, including video-first content, analytics and social listening tools.
• Strong organisation, stakeholder management and team leadership skills in a fast-paced, high-output environment.

Nice to have

• Experience covering major sports tournaments live.
• Experience working with audiences in Africa, Latin America or other international markets.
• Hands-on video editing or production experience.
• Spanish or other additional languages.

Culture & Benefits

• Work across SportyTV and international sports media brands connected to football culture.
• Collaborate with Content, Video/Production, Design, Brand, Marketing, Partnerships, BI and Country teams.
• Work with presenters, journalists, pundits, creators, sports personalities, clubs, leagues and media partners.
• Operate in a fast-paced environment focused on accurate, engaging and scalable content.

Hiring process

• Every application is reviewed by a member of the recruitment team.
• A response is targeted within 48 hours.