Customer Lifecycle Manager (B2B eCommerce)

Location: Hybrid in Bloomington, Minnesota, United States; other listed location: Thief River Falls, Minnesota. Must be authorized to work in the U.S. without employment-based immigration sponsorship.

Base pay: $78,100–$107,500 per year.

Company

Electronic component distribution company providing a broad selection of in-stock components and customer service.

What you will do

• Develop and manage lifecycle strategies covering onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
• Maintain a roadmap focused on revenue growth, repeat purchase, digital adoption, retention, and customer lifetime value.
• Define customer audiences and design differentiated journeys using lifecycle stage, behavior, purchase history, product interest, and value indicators.
• Apply behavioral triggers, progressive profiling, personalization, testing, and optimization to improve journey performance.
• Use customer, transactional, behavioral, and campaign data to identify opportunities, risks, friction points, and performance trends.
• Lead cross-functional initiatives with eCommerce, analytics, data, MarTech, sales, marketing, and customer support partners.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
• Experience with customer data platforms, segmentation, personalization, or journey orchestration.
• Working knowledge of customer analytics and experience partnering with analysts or data scientists.
• Experience using testing and measurement to improve customer journeys or retention programs.
• U.S. work authorization is required; immigration sponsorship is not available.

Nice to have

• Experience incorporating voice-of-customer research into lifecycle strategies.

Culture & Benefits

• Competitive benefits package.
• Hybrid workplace arrangement.
• Work involving cross-functional collaboration and continuous improvement.