Head of Media Buying (Gambling)

Location: Remote with flexible working hours

Company

hirify.global is a global group of companies operating sports and casino brands since 2020.

What you will do

• Develop and implement customer acquisition, retention, and conversion funnels for Google and Facebook.
• Create media buying strategies and select effective advertising formats, including video, carousels, and Google Search Ads.
• Launch, monitor, and optimize campaigns by managing bids, audiences, creatives, targeting, and performance KPIs.
• Run A/B tests for creatives, landing pages, and audiences to identify effective solutions.
• Plan budgets, control costs, and improve ROI and ROAS based on test results.
• Coordinate, train, and manage the media buying team while preparing analytics reports and optimization recommendations.

Requirements

• Successful experience managing media buying and practical gambling-industry cases using Facebook or Google.
• Experience building and effectively managing a media buying team.
• Strong knowledge of advertising campaign, strategy, and offer analysis.
• Hands-on experience creating ads, banners, and WordPress landing pages.
• Experience with Google Analytics, Facebook Analytics, and third-party analytics services.
• Knowledge of gambling-industry specifics, current trends, and associated risks, plus strong communication, problem-solving, adaptability, teamwork, time management, and critical-thinking skills.

Culture & Benefits

• Remote work with flexible working hours.
• Competitive salary paid on time.
• Friendly and proactive team with opportunities for professional growth.
• No bureaucracy, unnecessary reports, or calls.
• 20 days of paid leave, 5 sick days, and public holidays off.

Hiring process

• Recruiter interview.
• Hiring manager interview.
• Job offer.