4 дня назад
Team Lead Media Buying (iGaming)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Team Lead Media Buying (iGaming): Building an in-house media buying team and scalable campaign processes for sports and casino brands with an accent on hands-on acquisition, campaign profitability, and performance optimization. Focus on hiring and mentoring buyers, designing testing frameworks, scaling traffic across Facebook, Google, and TikTok, and improving conversion funnels through data analysis.
Location: Remote with a flexible schedule
Company
is an international iGaming group operating sports and casino brands globally since 2020.
What you will do
- Build the in-house media buying team from scratch by hiring, onboarding, and developing 3–6 media buyers.
- Create workflows for campaign launches, optimization, reporting, and creative production.
- Manage hands-on media buying across Facebook, Google, TikTok, and other platforms.
- Optimize and scale campaigns against ROI, CPA, CTR, and CR targets.
- Develop A/B testing, funnel experimentation, and creative testing frameworks.
- Collaborate with designers, analysts, and product teams while monitoring traffic sources, markets, competitors, and growth opportunities.
Requirements
- At least 2 years of hands-on media buying experience on Facebook or Google in the gambling vertical.
- Proven cases of profitable campaign management and scaling.
- Experience mentoring or leading media buyers.
- Knowledge of Binom, Keitaro, Voluum, Google Analytics, Facebook Analytics, or similar tracking and analytics tools.
- Understanding of gambling compliance, GEO specifics, and market trends.
- Leadership, analytical thinking, clear communication, and the ability to build processes from scratch.
Nice to have
- Basic technical skills with landing page builders, WordPress, or similar tools.
Culture & Benefits
- Remote work and a flexible schedule.
- Competitive salary with performance-based bonuses.
- Career growth toward Head of Media Buying.
- Minimal bureaucracy with a focus on action and results.
- 20 paid vacation days and 5 sick days.
- Access to the tools required for the role and collaboration with a friendly, ambitious team.
Hiring process
- Interview with a recruiter.
- Interview with the General Manager.
- Job offer.
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