Senior Director, Segment Marketing - Platform & Strategic (IT Management & Cybersecurity)

Location: Remote

Company

hirify.global provides AI-powered IT management and cybersecurity software for managed service providers and internal IT organizations worldwide.

What you will do

• Define and continuously refine the master narrative for hirify.global’s integrated platform and connect individual product stories to one differentiated message.
• Develop proof points, ROI narratives, and customer evidence for platform-level buying decisions.
• Lead segmentation, messaging, and account-based marketing strategy for strategic and enterprise-scale accounts in partnership with sales and demand generation.
• Support strategic deals through executive briefings, platform-level pitches, and C-suite-facing content.
• Lead platform-level competitive intelligence and translate market dynamics into positioning and strategy recommendations.
• Represent the platform narrative at events, analyst briefings, webinars, and industry forums while building and mentoring a high-leverage team.

Requirements

• 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or go-to-market strategy leadership.
• Demonstrated success marketing a multi-product platform or integrated software suite.
• Experience marketing to IT buyers and influencing enterprise or strategic-account purchasing decisions.
• Executive presence and strong communication skills for C-suite audiences, industry analysts, and large events.
• Strong analytical skills and the ability to lead through influence in a matrixed, high-growth organization.

Nice to have

• Experience in IT management, security, or infrastructure software.
• Experience integrating acquired products into a unified platform narrative.
• Background in the MSP, channel, or IT services ecosystem.
• Analyst relations experience with Gartner, Forrester, or Canalys.
• Experience building account-based marketing programs for enterprise audiences.

Culture & Benefits

• Remote work environment.
• Opportunity to influence a platform used to manage and secure more than 15 million endpoints.
• Work across product marketing, demand generation, communications, product, and sales.
• Equal employment opportunity for employees and applicants.