Senior Performance Marketing Manager, Growth (Fintech)

Location: Berlin, Germany

Company

hirify.global is a European fintech company providing invoicing, accounting, payroll, business accounts, payments, and financing for entrepreneurs and small businesses.

What you will do

• Own the acquisition growth roadmap, translating business targets into priorities, hypotheses, experiments, and commercial actions.
• Define performance marketing strategy, budget allocation, channel mix, targets, and measurement across Google/Search, Meta, TikTok, YouTube, and other channels.
• Lead and challenge external agencies, holding them accountable for commercial outcomes, experimentation velocity, and quality of execution.
• Develop testing roadmaps for creative, messaging, propositions, offers, incentives, landing pages, and conversion journeys.
• Build and prioritise CRO initiatives across landing pages, sign-up, onboarding, activation, and subscription journeys.
• Own attribution and measurement, connecting platform, first-party, and downstream commercial data to customer quality and revenue outcomes.

Requirements

• Senior experience in growth or performance marketing within a digital, PLG, SaaS, or fintech business.
• Deep hands-on expertise in Google/Search and Meta, with experience managing significant budgets and external agencies.
• Strong understanding of full-funnel growth, landing-page optimisation, CRO, creative testing, offers, and structured experimentation.
• Experience with attribution, first-party data, event tracking, measurement, CAC, conversion, payback, and customer economics.
• Ability to influence Product, Brand, CRM, Analytics, agencies, and senior stakeholders without direct management authority.
• Fluency in English and German at B2 level or above is required.

Nice to have

• B2B SaaS or fintech experience and experience in a product-led growth environment.
• Experience optimising for downstream customer quality and improving first-party measurement and attribution infrastructure.
• Experience with emerging acquisition channels such as TikTok and YouTube.
• Experience operating within a cross-functional commercial or growth trading cadence.

Culture & Benefits

• Work with a multicultural team across France, Germany, Denmark, and the Netherlands within a broader European network.
• Collaborate cross-functionally with Brand, Product Marketing, Product, UX, CRM, Data, Analytics, and external agencies.
• Operate as a senior individual contributor with high ownership and no direct people-management responsibility.
• Participate in a transparent, structured hiring experience.

Hiring process

• 30-minute introductory call with a Recruiting Partner.
• 45-minute interview with the Hiring Manager.
• 45-minute business case presentation.
• 30-minute team introduction followed by a soft-skills interview.