Growth Lead, Mobile App

Location: Vienna, Austria; primarily onsite with a hybrid model allowing 40% home office. Candidates must have the right to work in the EU/Austria and be based in Vienna or open to relocating.

Salary: €70,000+ gross annually, depending on experience and qualifications.

Company

hirify.global develops AI-powered photo printing products that help more than 10 million users turn digital memories into Photo Books and Prints.

What you will do

• Own the end-to-end go-to-market strategy for a new mobile app, including positioning, launch planning, channel strategy, and user growth.
• Build and manage paid acquisition across Meta, TikTok, Apple Search Ads, and Google, including budgets, creative testing, CAC, and payback targets.
• Define creative direction and target audiences, and collaborate with user acquisition and media design specialists.
• Design onboarding, lifecycle, CRM, referral, sharing, and product marketing flows with CRM, product, and UI/UX teams.
• Set up mobile attribution, cohort reporting, dashboards, and measurement systems for experiments and spend.
• Run rapid growth experiments, decide what to scale, and coordinate freelancers and agencies as the app grows.

Requirements

• 4–8 years of growth or performance marketing experience for consumer mobile apps, including hands-on paid social budget ownership.
• Experience taking a mobile app from launch or near zero to meaningful scale with measurable results.
• Strong knowledge of paid and organic growth channels, mobile attribution tools such as AppsFlyer or Adjust, SKAN, cohorts, retention, and LTV analysis.
• Working knowledge of lifecycle marketing and CRM, including push, email, and onboarding flows.
• Clear communication skills and the ability to work closely with product and engineering in a small, fast-moving team.
• Fluent English and the right to work in the EU/Austria; based in Vienna or open to relocating.

Nice to have

• German language skills.
• Experience with referral, invite, or viral loops in social or photo apps.
• Creative production for short-form video ads, UGC, or creator partnerships.
• Experience in the DACH market.
• SQL or BI tool experience.

Culture & Benefits

• Hybrid work model with 40% home office days and flexible hours, with core hours from 10:00–16:00 Monday–Thursday and 10:00–14:00 Friday.
• 25 vacation days per year, plus one additional day per year of tenure up to five extra days.
• Breakfast, coffee, tea, and fresh daily lunches at the in-house eatery.
• Vienna public transport card reimbursement, a company MacBook for personal use, and premium membership for hirify.global products.
• Yearly team-building trips and weekly in-house German lessons.

Hiring process

• 30-minute introductory call with the Talent Acquisition team.
• Time-boxed asynchronous challenge.
• Technical interview with the Hiring Team followed by a final one-hour interview with the Leadership team.