обновлено 3 дня назад
Ad Creative Strategist (Creative Producer, Crypto)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Ad Creative Strategist (Creative Producer, Crypto) (Performance Advertising/Crypto): Leading creative strategy and asset production for performance advertising across Meta, Google, and TikTok with an accent on data-driven iteration, finance and crypto messaging, and vendor coordination. Focus on translating complex products into compelling campaigns, improving CTR, CVR, and ROI, and managing creative delivery from concept to launch.
Location: Singapore, Singapore; other listed location: Hong Kong. Onsite role.
Company
OKX is a crypto exchange and developer of OKX Wallet, providing access to crypto trading, decentralized applications, and institutional crypto markets.
What you will do
- Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok.
- Iterate creative direction using campaign data and conversion performance to improve CTR, CVR, and ROI.
- Translate complex finance and crypto product propositions into compelling advertising messages.
- Manage creative agencies, production teams, KOLs, and influencers, including quality, timelines, and costs.
- Track competitor and industry creative trends to develop differentiated asset strategies.
- Collaborate with media buying, design, and product teams from concept through launch.
Requirements
- Extensive experience in performance advertising creative strategy and production, with a hands-on understanding of scalable advertising assets.
- Solid finance knowledge and familiarity with the crypto or digital asset industry.
- Experience sourcing, vetting, and managing external vendors and multi-party creative projects.
- Data-driven approach with the ability to adjust creative hypotheses based on campaign feedback.
- Strong creative storytelling, scriptwriting, market-trend, and user-psychology skills.
- Strong bilingual English and Mandarin ability; English must support daily communication and copywriting.
Nice to have
- Personal investing experience.
- Advertising experience in crypto exchanges, fintech, or brokerage industries.
- Hands-on AIGC design experience with AI image or video generation tools.
- Video editing and independent post-production skills.
Culture & Benefits
- Learning and development programs and an education subsidy.
- Team-building programs and company events.
- Wellness and meal allowances.
- Comprehensive healthcare schemes for employees and dependants.
- Competitive total compensation package.
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