TL;DR

Field Marketing Manager (Fintech): Develops and executes segment-specific marketing programs for demand generation, brand awareness and customer expansion in the UK&I market with an accent on integrating modern marketing practices and supporting regional sales goals. Focus on data-driven strategies, campaign localization, and cross-functional collaboration to exceed lead, pipeline, and revenue generation targets.

Location: London, UK

Company

%hirify_global% offers a new and fundamentally different way to tackle software testing, dramatically accelerating digital transformation, application delivery, and cloud migration.

What you will do

Collaborate with UK&I leadership on marketing strategy to support regional goals for lead, pipeline, and revenue generation.
Execute integrated marketing programs to support regional sales initiatives, focusing on Enterprise and Large Enterprise segments.
Communicate with and educate sales teams on overall marketing strategy, supporting campaign themes and deliverables.
Identify ways to improve qualified lead to opportunity conversion rates, working directly with sales reps on messaging, tools, and process.
Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.
Own and manage relevant components of the EMEA marketing budget and marketing calendar for the UK&I.

Requirements

Minimum 7 years’ experience in B2B marketing in the enterprise software or high-tech industry.
Proven track record of success in modern marketing practices, incorporating demand generation, digital marketing, events management and social media.
Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.
Excellent communication skills (verbal, written and presentation) with experience in building effective, appropriate reporting and review cadences with cross-functional project and campaign teams at all levels.
Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, 6sense, Marketo and Salesforce.com skills preferable.
Language – strong English written and verbal skills

Culture & Benefits

Dynamic environment.
Work with sales teams and contributing to business growth.
Blend of strategy and hands-on execution.