5 дней назад
PR Lead (Social Discovery)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
PR Lead (Social Discovery): Building Yubo's PR function from scratch across consumer, corporate and crisis communications with an accent on data-led storytelling, cultural relevance and reputation management. Focus on designing the 2027 PR strategy, leading an external agency, developing media relationships and embedding crisis communications processes.
Location: Paris, France; remote work is available, with a hybrid model requiring two office days per month.
Company
is a social discovery app that helps people make friends and connect online, with a strong focus on user protection, privacy and safety.
What you will do
- Build 's PR function, operations and agency partnership from the ground up.
- Develop the 2027 PR strategy and calendar across the US, UK and France.
- Lead proactive and reactive media relations, cultural campaigns, events, creator partnerships and research-led activations.
- Use product and user data to create compelling media stories and measure PR performance.
- Advise senior leaders on reputational opportunities, risks and crisis communications.
- Work with Brand, Product, Data, Trust & Safety and Legal teams on corporate and sensitive communications.
Requirements
- Strong PR experience with demonstrable results from leading a function or campaign.
- Understanding of Gen Z culture and how young adults engage online.
- Experience turning data and insights into media stories.
- Experience managing an external PR agency and coordinating cross-functional stakeholders.
- Experience with issues or crisis communications, strong writing and speaking skills, and sound judgement under pressure.
- Self-starter mindset with experience building a function or process from the ground up.
Nice to have
- Experience in high-growth technology, consumer apps, youth culture, media, entertainment or lifestyle.
- US market experience and relationships with US media and journalists.
Culture & Benefits
- Flexible hybrid work with only two office days per month.
- Team events, get-togethers and team-building activities.
- Childcare options and family-friendly policies.
- Health insurance, wellness programs, sports classes and mental well-being initiatives.
- Culture centered on ownership, boldness, resilience, collaboration, privacy and safety.
Hiring process
- Introductory call with Talent Acquisition.
- Case study with the Brand Director.
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