Social Media Coordinator (Medtech)

Location: On-site in Heatherton, Victoria, Australia

Role: Temporary 12-month position; full-time schedule.

Company

hirify.global is a fertility and women's healthcare company offering medical devices, assisted reproductive technology, genomic testing, and family-care solutions. Cell Care provides cord blood and tissue banking services for Australian families.

What you will do

• Create, schedule, and publish content across Facebook, Instagram, and TikTok.
• Use Canva, CapCut, and similar tools to develop informative and engaging content for expecting parents.
• Build relationships with pregnancy, parenting, and family-focused influencers.
• Support integrated social media campaigns aligned with broader marketing objectives.
• Engage with customers and prospective clients while growing the online community.
• Monitor campaign performance, analyse engagement metrics, and recommend content improvements.

Requirements

• Experience managing social media platforms for a brand, business, or organisation.
• Strong working knowledge of Instagram, Facebook, and TikTok.
• Experience creating content with Canva, CapCut, or similar platforms.
• Excellent written and verbal communication skills, with confidence building relationships with external partners and influencers.
• Strong organisation, attention to detail, self-motivation, and the ability to work independently and collaboratively.
• Basic reporting and analytical skills using Excel or social media analytics platforms.

Nice to have

• Experience in healthcare or related industries.
• Experience managing influencer marketing campaigns in niche medical markets.

Culture & Benefits

• Collaborative and supportive working environment.
• Creativity, initiative, and fresh ideas are encouraged.
• Opportunity to develop expertise in social media, digital content creation, and influencer engagement.
• Purpose-driven work supporting families' access to innovative healthcare solutions.